This goes out to all urban art lovers
The new WARSTEINER art collection is hitting the shelves. With a colourful mix of figure-designs, various shape and colour elements it is a sequel to the first Art Collection in 2013.
‘If you find something that you really believe in, go for it, take it, chase it, know it, taste it, be proud of it, dream it, hunt it, fight for it, love it. But whatever you do: Do it right!’ This is the message of the new WARSTEINER branding strategy. A manifesto with an inspiring attitude toward life: Do what you really want to do.
In keeping with the motto, six international urban artists and illustrators captured some of their significant moments and experiences in life on a bottle. From typography inspired graffiti to rainbows of figures to little ink monsters – the results are lively, playful and charmingly strange.
Part of the chosen artists was Kevin Lyons with his unique drawing skills and the godfather of streetart – Ron English – who had coined the concept of POPganda. Fafi, D*Face, James Jean and Roids complement the collection, that places the individual and his or her action in the centre of attention.
Since the 25th of August the bottle are available in stores. One of the creative aluminium bottles is included in each WARSTEINER Premium Verum and WARSTEINER Herb 24- and 20-bottle crate. So, this leaves us with one question… Drink it or collect it, drink it or collect it, drink it or…?
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PACKAGING DETAILS
PACKAGING & MATERIAL: Aluminium bottle
RINTING METHOD & FINISHING: Direct print, crown cork printed according to flavour
LAYOUT: Artist edition with street art illustrations
